Salesforce, Indianapolis
Salesforce, Indianapolis
Industry Sponsored
Industry Sponsored
Clover: Empowering Green Choices in the Workflow
Clover: Empowering Green Choices in the Workflow
Integrated sustainability that empowers employee choice without disrupting the workflow. "How contextual nudges reduced Salesforce's digital carbon footprint without adding to employee workload"
Integrated sustainability that empowers employee choice without disrupting the workflow. "How contextual nudges reduced Salesforce's digital carbon footprint without adding to employee workload"
-28%
-28%
-28%
Perceived Disruption
Perceived Disruption
Perceived Disruption
-83%
-83%
-83%
Drop-off Rate
Drop-off Rate
Drop-off Rate
+47%
+47%
+47%
Nudge Response Rate
Nudge Response Rate
Nudge Response Rate
Behavioural Study
Behavioural Study
Behavioural Study
Design Patterns
Design Patterns
Design Patterns
Deep User Research
Deep User Research
Deep User Research
Dashboard
Dashboard
Dashboard
Executive Summary
Executive Summary
Project Data
My Role
End-to-End Designer & Researcher
End-to-End Designer & Researcher
End-to-End Designer & Researcher
Team
Industry Sponsored: 6 designers
Industry Sponsored: 6 designers
Industry Sponsored: 6 designers
Timeline
5 months
5 months
5 months
Focus
Sustainability, Behavior Change, Digital Carbon Footprint
Sustainability, Behavior Change, Digital Carbon Footprint
Sustainability, Behavior Change, Digital Carbon Footprint
Context
Clover is a sustainability integration for Salesforce that embeds eco-friendly choices directly into employees' daily workflows, empowering 73,000 employees to reduce their digital carbon footprint without disrupting productivity or adding cognitive load.
Clover is a sustainability integration for Salesforce that embeds eco-friendly choices directly into employees' daily workflows, empowering 73,000 employees to reduce their digital carbon footprint without disrupting productivity or adding cognitive load.
Clover is a sustainability integration for Salesforce that embeds eco-friendly choices directly into employees' daily workflows, empowering 73,000 employees to reduce their digital carbon footprint without disrupting productivity or adding cognitive load.
Process
Investigate
Competitive analysis of enterprise sustainability tools, behavioral science research, and academic literature on digital emissions
Investigate
Competitive analysis of enterprise sustainability tools, behavioral science research, and academic literature on digital emissions
Investigate
Competitive analysis of enterprise sustainability tools, behavioral science research, and academic literature on digital emissions
Analyse
21 survey responses and 12 semi-structured interviews revealed that employees care about sustainability but face time pressure, lack awareness of digital emissions, and find existing solutions burdensome
Analyse
21 survey responses and 12 semi-structured interviews revealed that employees care about sustainability but face time pressure, lack awareness of digital emissions, and find existing solutions burdensome
Analyse
21 survey responses and 12 semi-structured interviews revealed that employees care about sustainability but face time pressure, lack awareness of digital emissions, and find existing solutions burdensome
Iteration
Moving from standalone dashboards to embedded nudges based on behavioral science principles, designing contextual interventions that meet users at decision points rather than forcing new workflows
Iteration
Moving from standalone dashboards to embedded nudges based on behavioral science principles, designing contextual interventions that meet users at decision points rather than forcing new workflows
Iteration
Moving from standalone dashboards to embedded nudges based on behavioral science principles, designing contextual interventions that meet users at decision points rather than forcing new workflows
Validate
User testing showed strong preference for simple, non-disruptive nudges with relatable impact framing (e.g., "≈3 phone charges saved" vs. abstract kWh metrics)
Validate
User testing showed strong preference for simple, non-disruptive nudges with relatable impact framing (e.g., "≈3 phone charges saved" vs. abstract kWh metrics)
Validate
User testing showed strong preference for simple, non-disruptive nudges with relatable impact framing (e.g., "≈3 phone charges saved" vs. abstract kWh metrics)
Problem
Solution
Impact
Invisible Emissions: Employees don't realize everyday digital actions (video calls, file uploads, cloud storage) consume significant energy
Invisible Emissions: Employees don't realize everyday digital actions (video calls, file uploads, cloud storage) consume significant energy
Invisible Emissions: Employees don't realize everyday digital actions (video calls, file uploads, cloud storage) consume significant energy
Contextual Nudges: Embedded prompts that appear at decision points: suggesting camera-off in meetings, flagging duplicate files, recommending in-person meetings when teams are co-located
Contextual Nudges: Embedded prompts that appear at decision points: suggesting camera-off in meetings, flagging duplicate files, recommending in-person meetings when teams are co-located
Contextual Nudges: Embedded prompts that appear at decision points: suggesting camera-off in meetings, flagging duplicate files, recommending in-person meetings when teams are co-located
Behavioral Shift: Users reported nudges felt "non-mechanized" and "work-related," leading to voluntary, sustainable choices without feeling policed
Behavioral Shift: Users reported nudges felt "non-mechanized" and "work-related," leading to voluntary, sustainable choices without feeling policed
Behavioral Shift: Users reported nudges felt "non-mechanized" and "work-related," leading to voluntary, sustainable choices without feeling policed
Abstract Metrics: Carbon footprint data (kWh, CO2) is meaningless to non-technical employees
Abstract Metrics: Carbon footprint data (kWh, CO2) is meaningless to non-technical employees
Abstract Metrics: Carbon footprint data (kWh, CO2) is meaningless to non-technical employees
Impact Framing: Translating emissions into relatable equivalents: phone charges saved, homes powered per month, light bulb hours
Impact Framing: Translating emissions into relatable equivalents: phone charges saved, homes powered per month, light bulb hours
Impact Framing: Translating emissions into relatable equivalents: phone charges saved, homes powered per month, light bulb hours
Meaningful Feedback: Dashboard showed collective impact scaled from individual actions to team-level progress, motivating continued engagement
Meaningful Feedback: Dashboard showed collective impact scaled from individual actions to team-level progress, motivating continued engagement
Meaningful Feedback: Dashboard showed collective impact scaled from individual actions to team-level progress, motivating continued engagement
Workflow Disruption: Existing solutions require separate apps, training modules, or self-reporting
Workflow Disruption: Existing solutions require separate apps, training modules, or self-reporting
Workflow Disruption: Existing solutions require separate apps, training modules, or self-reporting
Seamless Integration: Translucent widget in the corner of the screen; green = actionable nudge, blue = weekly summary: integrates with Zoom, Drive, Slack, Calendar
Seamless Integration: Translucent widget in the corner of the screen; green = actionable nudge, blue = weekly summary: integrates with Zoom, Drive, Slack, Calendar
Seamless Integration: Translucent widget in the corner of the screen; green = actionable nudge, blue = weekly summary: integrates with Zoom, Drive, Slack, Calendar
Zero Friction Adoption: "Even if I ignore it a few times, there will be some time where I go 'oh what is this green why is it blue' and may want to click it"
Zero Friction Adoption: "Even if I ignore it a few times, there will be some time where I go 'oh what is this green why is it blue' and may want to click it"
Zero Friction Adoption: "Even if I ignore it a few times, there will be some time where I go 'oh what is this green why is it blue' and may want to click it"
Design Snapshot
Detailed Project Walkthrough
Detailed Project Walkthrough
Detailed Project Walkthrough
Coming Soon
Coming Soon
Coming Soon
Till it's designed please check the presentation for stakeholders
Sam.
Let's Connect & Brainstorm the wildest ideas that you wrote in your book when you were a kid!
Sam.
Let's Connect & Brainstorm the wildest ideas that you wrote in your book when you were a kid!
Sam.
Let's Connect & Brainstorm the wildest ideas that you wrote in your book when you were a kid!